Our mission is to inspire people to love and care for lakes. This website was conceived as a tool to fulfill that mission. Our goal is to build an authoritative online resource about everything related to lakes. We aspire to use our knowledge about lakes and marketing to reach people with a message of lake stewardship. We believe that the approaches used to market the latest cars, clothing, and electronics can be leveraged to share a message of environmental stewardship. Our team is equally well versed in both lake science and digital marketing. Together, we believe these tools, when working together, can inspire more people to love and care for lakes.
There are three main objectives of our efforts:
Learn
“Any fool can know. The point is to understand.”
We believe that caring about something begins with understanding it. With that in mind, we strive to share content and information that will answer your questions and expand your understanding of lakes. At the same time, we are always learning more about lakes and are excited to share that knowledge. Our team members include highly qualified research scientists in the field of limnology or the study of lakes. They love sharing their knowledge and have the answers to your questions.
Fun fact: Did you know that Einstein loved lakes? He had a passion for sailing and regularly summered in Saranac Lake and could be found sailing the waters of Lower Saranac Lake.
Discover
In many ways, learning is discovering. The excitement of discovering a new place or a deeper understanding of the world is intoxicating. We strive to facilitate discovery by building a database of information and resources about lakes around the world.
Want to know how deep Lake Tiorati is? We have the answer.
Want to know the latest water quality data for Lake Placid? We have the answer.
Want to know how to protect Lake Champlain? We have the answer.
Our database is small but growing. Each new lake added is a new opportunity to discover the wonder lakes have to offer.
Enjoy
If caring about something begins with understanding, it is solidified through enjoyment and experience. We share content that helps you enjoy the lakes you love. This content is also designed to intercept people that may enjoy lakes, then help guide them toward a path of stewardship. Maybe you are searching the internet for the best place to go paddling in New York or which cooler is best for a day out on your boat, if that search brings you to All About Lakes you’ll also encounter information about lake stewardship.
Our People
Brendan Wiltse, Ph.D.
Brendan holds a Ph.D. in Biology from Queen’s University. He studied how small boreal lakes at the Experimental Lakes Area have responded to recent climate change. After graduate school, he served as the Science & Stewardship Director at the Ausable River Association. During his time there, he worked extensively on road salt pollution in the Ausable River watershed, specifically studying its impact on Mirror Lake in Lake Placid, NY. Brendan currently works as a Senior Research Scientist at the Paul Smith’s College Adirondack Watershed Institute. He is a Certified Lake Manager through the North American Lake Management Society and a member of the Global Lakes Ecological Observation Network.
In addition to Brendan’s scientific background in limnology, he has over a decade of experience running communication and marketing efforts for non-profit conservation organizations. Early in his career, he recognized the importance of social media and digital marketing in communicating science. He is also an accomplished landscape and wildlife photographer that has written for and been published in regional and national magazines.
Shelly Cihan
Shelly graduated Cum Laude from Paul Smith’s College with a Bachelor of Science in Natural Resources: Environmental Sciences. After college, she went on to work in the field of digital marketing, working for Adworkshop, in Lake Placid, NY. For over a decade Shelly led the search engine optimization (SEO) efforts at the agency. She has extensive experience with elevating her clients’ visibility on the internet. Her clients have included some of the largest tourism marketing programs in New York State as well as a variety of businesses. In 2020, Shelly launched Rooted Rock Marketing and she has not looked back. She is excited to leverage her knowledge of SEO and digital marketing to help inspire people to love and care for lakes.